Sonic Reducers | Kanye’s Latest Con?

Is West making an offically unrelesed album? We have something to say about that.


Even for Kanye West, this one is weird: There’s a theory going around today that West does not actually intend to release his typically delayed 10th album Donda — instead, he wants to make it the first officially unreleased album, creating a work that exists without ever actually existing.

As evidence, proponents of the theory point to the mask Kanye has been wearing lately and the fact that the disc has all-black cover art. Crazy? Not for Kanye. Nor is it too crazy for Eric Alper and I to dive into for today’s Sonic Reducers segment. Join us as we discuss the theory, compare this to some of his other creative schemes over the years, and marvel at the fact that he’s still a billionaire despite all of it. Sonic Reducers: One topic. Two music nerds. Five minutes. Everything you need to know.