Curbside Concerts, a Canadian-based business who’ve grown successfully in its first four years of operations, announce Tracy Posadowski and Tom Yeates have joined their team as managing directors of sales and marketing. The company looks to both experienced and highly successful entrepreneurs to deepen Canadian expansion, enter the American marketplace, and explore new and innovative business verticals to bring music to.
“We started, scaled and sold our own Fintech business in 2021 after successfully entering the market in over 15 countries,” Posadowksi says. “Since then, we work exclusively with startups and scaling companies to set their go-to-market strategy and help them execute against their business goals. We are delighted to be part of the Curbside team.”
Posadowski co-founded ATTCo Global Services, a leading U.K.-based business to business, software-as-a-service company which was later acquired by TD Synnex. She was later hired as the first marketing hire in two startups, positioning them to secure over $120 million USD in secure funding. Meanwhile Yeates founded ATTCo Global Services and has held revenue responsibilities ranging from $250,000 USD to over $3 billion USD annually, leading teams from as few as five to over 300 to achieve both company and employee success.
The additions are the exclamation point on what has been an excellent 2024 for Curbside Concerts, who work with hundreds of musicians nationally to produce thousands of events whether in person or through virtual concerts. Earlier in the summer, the company paid its millionth dollar to artists who performed gigs. Artists can rest assured they’ll be paid their full invoice amount on the Friday after the concert was performed. As well, Curbside Concerts carries insurance so artists, regardless of where or what venue they perform in, are insured.
In July 2024, Curbside Concerts established operations in Nova Scotia and Newfoundland. The Nova Scotia operations is at the Halifax Shopping Centre while Newfoundland’s operations are situated at the Avalon Mall in St. John’s. The new locations gives Curbside Concerts operations in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Nova Scotia, and Newfoundland. Meanwhile, they work with artists and bands in various regions of the country to provide opportunities for performing.
The following month, Curbside Concerts celebrated its first international performance in Busan, South Korea. Champion Blackfoot dancer Craig First Rider performed at the International Geological Congress held in the bustling South Korean city after being invited by the University of Calgary to perform over three days.
Curbside Concerts was founded by Matt and Amanda Burgener as a way, at the time, for struggling musicians to earn a living during the devastating global pandemic by playing outside in people’s yards or on their curbs in front of their homes. Since then, Curbside Concerts has been featured in media outlets and collaborated with a host of groups ranging from the City of Calgary to Manitoba’s Harvest Moon Festival and Harvest Sun Festival.
Get more information on Curbside concerts’ website, Facebook and Instagram.
