THE EDITED PRESS RELEASE: “More musically accomplished, more obsessively self-questioning, and with equally energetic yet simply deceiving performances, Salt Of The Earth finds Private Lives coming into their own.
The Montreal hitmakers — vocalist Jackie Blenkarn, guitarist Chance Hutchison, bassist Josh Herlihey and drummer Drew Demers — swerve through a bumper-to-bumper sprawl of charging vocals, searing guitar lines, and a bolting rhythm section that proves sheer rock ’n’ roll is very much alive.
Where their debut LP Hit Record was a snapshot of a band in motion, Salt Of The Earth is a perfect result of the group’s rapid evolution, undercutting power-pop conventions and challenging itself track after track. I Get Around and Be Your Girl refuse to keep their foot off the pedal with their snappy and primitive garage-rock while the simply deceptive pop charm of Wrong Again is slashed, spurted, and jangled. On My Own bursts through the speakers with its one-two punch of ’60s girl group melodies and Psychic Beat and Dealer’s Choice are a glorious jolt of high-power guitar bliss.
In a time of derivative punk trends, Salt Of The Earth is a refreshing take for pure pop for now people.”