THE EDITED PRESS RELEASE: “The Vices blend Britpop, indie rock, psychedelic blues and surf rock, evoking The Strokes and Cage the Elephant with the live energy of early Red Hot Chili Peppers. Known for their childlike playfulness and serious riffs, they deliver explosive performances and danceable tunes. They shine through their unique friendship and diverse influences, showcased in the genre-spanning Before It Might Be Gone.
The vices are four lads with a unique bond — they’re all different from each other, but that’s what makes them good together. Their different backgrounds inspire and motivate each other. You can hear that in the diverse, ever-changing sound of Before It Might Be Gone — from ’80s synths to blues-rock to techno back to Britpop, nothing is to crazy for them.
The single How Does It Feel? contemplates inner change and the realizations that come with it. It’s about the moment when you feel you can’t do things the way you did before. This is also the moment that you realize that you might have seriously screwed up some things that you really care about — love, dreams, ideals. Some of them might be dead now. But still you stay for a while, and try to enjoy it as long as it lasts.”