Jordana Of Earth has a burning Need To Know that you’re going to be there for her in her sultry, sensual new single and video — showcasing today on Tinnitist.
Fuelled by her own lived experiences, Need To Know is the Toronto electro-pop and R&B sensation’s third single from her expertly crafted debut EP 10k, a deeply personal voyage that sonically soothes the soul. “Each track off the EP hits different moments and feelings within a relationship running its course,” she explains.
Need To Know is a seduction of the senses, utilizing a slower tempo and harmonic textures to help Jordana’s smoky vocals get under your skin. “The song is a pleading ballad about wanting to stay close from a distance, with someone who is away for lengths of time,” she says of the song. “I love working with others on the music and production, but the vocal melodies and lyrics are usually finalized when I have some moments of the process to myself. This allows me to really tap into what I’m trying to say and how my story flows with the music.”
When considering the visuals for Need To Know, Jordana Of Earth linked up with Jamie Lynn Steele to produce the video. With an opening nod to Sofia Coppola’s classic picture The Virgin Suicides, Jordana and Steele were united in their vision for the video. “Jamie and I developed this image of a wayward girl living on the road, calling out for someone who never seems to come,” says Jordana. “We very organically channelled and curated a very distinct vibe, something that we were both tapping into. Nostalgic, feminine, imperfect and a little self-destructive.”
Need To Know follows the success of the EP’s first two singles: The percussive So Bad and the hip-hop-inspired Hibiscus Flower, featuring Toronto artist Roshin. Produced and recorded in collaboration with several top-tier Toronto artists, 10k was conceived as a cohesive narrative. “When I was going through which songs to include on the project, the selection just built itself naturally because everything already made sense together,” says Jordana. “They were all part of the same story.”
Jordana Of Earth is a singer, songwriter and producer from Toronto with a distinct voice that weaves R&B, pop, and trip-hop influences to create something entirely new. A fearless, multi-disciplined artist inspired to start from a young age, Jordana found instant success with her debut single Leave The Light On (produced by Jeff Crake).
Watch Need To Know above, hear more from Jordana Of Earth below, and follow her on Instagram and TikTok.
