Lion Commands Your Attention

The Melbourne electro-popster goes for the throat on his dynamic new club banger.

Lion comes out roaring on their new high-octane club banger Attention — showcasing today on Tinnitist.

After making a fierce debut with Not Your Fetish, Lion returns with a fittingly titled track, voiced from the perspective of someone who obsesses over validation to the point of insanity. On Attention, Lion takes you on a journey with their hyperpop-influenced production style and dynamic rap delivery. Written and produced by Lion, the song comes complete with glitchy vocal chops, hard-hitting drums and brash synths; a true exploration of their sonic palette.

“I wrote this song in a period of my life where I sought so much external validation that I nearly lost myself,” Lion says. “So I wrote about the progression of someone who broke down because they couldn’t nurture their own soul. But of course, I had to make it camp, catchy and chaotic.

“I think there are so many distractions and coping mechanisms we develop to avoid ourselves; so let’s commit to the journey of listening to ourselves, especially when it’s painful.”

Attention’s vibrant world is fully realized in the accompanying futuristic film clip. Immersed in the landscape of a glossy, gold-plated 3D island, Lion performs energetic choreography in front of his huge, precious trophy while toiling with their broken identity. Eventually realizing that their identity is based on materialism, the island self-destructs, leaving Lion to reckon with the scattered remnants of their self-worth.

Lion is a queer black electropop/alt artist, singer, songwriter, producer and dancer from Naarm (Melbourne), Australia. Having spent two years refining his artistry, Lion sits somewhere between Todrick Hall and Lil Nas X.

Watch the video for Attention above, hear more from Lion below, and follow the on Facebook, Instagram, TikTok and Twitter.


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