Umbe B Plays To Win With Champion

The Cuban Canadian rapper shows he's got game with his swaggering new single.

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Umbe B swings for the fences with his new single and video Champion — showcasing today on Tinnitist.

A cut-throat declaration of success and breakthroughs, Champion is a hard-hitting Latin/trap banger that pays homage to Umbe B’s Cuban heritage and musical passions. Inspired by the city of Toronto and its iconic sports teams, Umbe B aims to put his name on the list of teams who have fought and won.

“I’m setting the stage for my own victory — to become the next champion: The King of Latin Music in Canada,” he declares.

Champions describes the struggle of getting to the top through hardships — and the feeling of gratification when you achieve a particular goal. Umbe B’s sharp lyricism is laced with personal struggles, conveying his ambitions to be identified as the King of the North for urban Latin music in Toronto.

Umbe B was born in Alamar, Cuba. Despite growing up in areas with high crime, Umbe B never strayed from the importance of family and friends, using that to bolster him as he worked his way into a better situation. Umbe B kicked off his music career in 2013, when he founded Los Extraterrestres. The group found great success across the island, and even performed in Ibiza and Majorca.

After his bandmates migrated to Europe, he relocated to Canada in 2019 to launch the latest phase of his career. His music can most accurately be summed up as a mix of Latin reggaeton, dembow, and dancehall sounds — all perfectly intertwined with trap elements made popular in Western music. Umbe B uses his passion for these genres as a springboard for his love for Cuba to tell stories based on personal experiences. He plans to release his first solo studio album this year.

Watch the video for Champion above, listen to the track below, and follow Umbe B on Instagram, Facebook and TikTok.