THE EDITED PRESS RELEASE: “The Velveteers are a primal rock trio from the mountains of Colorado made up of singer-guitarist Demi Demitro and drummers Baby Pottersmith and Jonny Fig. Their debut album Nightmare Daydream was produced by Grammy-winning Black Keys singer-guitarist Dan Auerbach and released on his label Easy Eye Sound. Nightmare Daydream is the long-awaited first statement from a band that formed in 2014 and has been carefully honing its sound and identity ever since.
Growing up in Boulder, Demitro rebelled through her guitar, practising up to nine hours a day and neglecting schoolwork to develop a playing style that is heavy but agile, theatrical but nuanced, grounded in rock history but wholly idiosyncratic. With Pottersmith and Fig playing on a conjoined set, the band developed a reputation for their rip-roaring performances. Clips of the band’s live shows and DIY videos made it back to Auerbach, who invited them to his studio in Nashville to produce Nightmare Daydream.
“I instantly dug them,” says Auerbach. “They’re amazing live, and their videos are so creative. And they just sound so powerful. Any time you double-track drums on a record, it’s going to sound so heavy. Then you put that together with this baritone guitar player who is so unique, and it’s so bombastic. There’s nothing like them.”
Demitro recalls writing Charmer And The Snake with Auerbach and recording it in the first few takes: “It was sort of a synergy moment where we all got in the room together and just started playing.” Pottersmith adds: “It’s about certain types of older guys in music scenes who think they are charming and all that but are just lizards trying to take advantage of you. They think they can manipulate you to get what they want by saying a bunch of nonsense but all the while you are aware of their true intentions and just watch as they talk themselves deep into a ditch of delusions.”
Nightmare Daydream finds The Velveteers stripping down rock ’n’ roll to its most primal elements — the riff, the rhythm, the snarl — and rebuilding it in their own image. “We don’t want to sound like a band from a different time,” says Demitro. “We want to sound like a band that’s right here right now — in this very moment.”