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The Adam Brown | It’s Emotion: Exclusive Premiere

The Montreal indie-rockers preview their upcoming album What We'll Never Know.


The Adam Brown kick up their heels on the exuberantly scrappy new single It’s Emotion — premiering exclusively on Tinnitist.

A preview of the Montreal indie-rock outfit’s upcoming full-length What We’ll Never Know, the irresistible pop nugget arrives on the heels of a playfully rollicking drum fill, then wins you over with its charming combination of insistently chugging guitars, soulfully dusty vocals and an anthemic, singalong chorus. If it sounds like trademark Adam Brown, well, no wonder.

“This is the most The Adam Brown song I’ve ever written,” admits the band’s namesake founder, frontman and sole permanent member. “I was trying to develop other personas to sing through, having been sick to death of myself after working on the last record for over a decade… But this one slipped in. A song in my own voice, about my actual feelings… EXACTLY what I was trying to avoid! It’s got a This Too Shall Pass vibe to it.. And.. on a nerd level, the whole record was recorded about 16 cents higher than standard tuning, but this song in particular is in the supposed healing frequency of C 528… Figured, I might as well!”

Indeed. ‘Might as well’ has pretty much been Brown’s motto since Day 1. The Adam Brown was formed in early 2004 as part of the initial Montreal indie explosion, after Brown found himself bored to tears with own acoustic solo record released in January of that year. He vowed The Adam Brown would be different, it would never be boring. Nor would it stay the same for long: There have been over 20 members of the band in its history. And what a history: The Adam Brown were the first indie-rock band to have a residency at the Banff Centre for the Arts. They toured Europe with Alden Penner and Michael Cera in support of the debut album Sometimes I Try. Their music has been in movies such as Jay Baruchel’s Goon 2, and the special edition of Jean-Marc Vallee’s acclaimed C.R.A.Z.Y. Brown has won the MIMI (Montreal Independent Music Initiative) award for Best Songwriter and worked with Julian Casablancas of The Strokes, The Pale Lips and Basia Bulat, to name a few.

What We’ll Never Know will be The Adam Brown’s second full-length album, and the first with all-new material. It is the result of Adam escaping the weight of Sometimes I Try. It’s Emotion was produced and mixed with his Macbook at various homes and practice spaces around Montreal before being mastered by Tim Debney (The Clash, Thom Yorke, Elvis Presley) at Fluid Mastering in Hammersmith, London.

Check out It’s Emotion above and keep up with The Adam Brown via their website, Facebook, Instagram and Twitter.

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