Sean Jones Wonders Why It Hurts So Bad If It Isn’t Luv

The singer-songwriter sets love's push and pull to the smooth grooves of ’90s R&B.

Sean Jones braves the emotional tornado of romance with the help of John Orpheus in his new single If It Isn’t Luv — showcasing today on Tinnitist.

‘Can’t live with you; can’t live without you’ is a sentiment as complex as it is relatable. In his latest single, Canadian singer and composer Jones navigates the push and pull of love, set to a beat dominated by the grooves of ’90s R&B. The track evokes the soulful vibes of an incredible musical era, creating a sound that’s nostalgic and timeless. It explores the challenges of romantic relationships, reflecting the doubts that question the stability of a bond:

“Are we really in love
Or just stuck in a maze?
I guess some lessons are blessing
And some lessons keep us stressing
Maybe this thing is a blessing
Or will it break our hearts.”

If It Isn’t Luv is a heartfelt nod to New Edition’s iconic hit If It Isn’t Love, a song that defined a generation,” says Jones.

Photo by Anna Keenan.

Jones may be a rising solo artist, but his experience in the scene extends far longer than one might expect. He shares: “I first made waves in the music industry as a member of In Essence. With hits like Friend Of Mine, IE IE and You Will Never Find, the group captured the hearts of R&B fans across the globe, earning a Juno Award in 2004.”

He also gives a glimpse into his experience from performing in a band to stepping into the spotlight as a solo act: “My journey from boy band sensation to a solo artist has been nothing short of extraordinary.” Indeed, Sean has released two albums since he decided to go by himself with The Boarding Sessions in 2019 and Weekend Lover in 2021.

Guided by the inspiring energy of music and creativity, Sean reflects: “I’ve always felt that my gift was given to me to shine a bright light. I’m going to continue to do just that the best way I know how.”

Check out If It Isn’t Luv above, hear more from Sean Jones below, and keep up with him on his website, Facebook, Instagram and TikTok.

 

Photo by Anna Keenan.