J8ke needs some hands-on romantic reassurance in his tropical-scented new pop single Hold Me — showcasing today on Tinnitist.
The followup to last year’s breakout single Lemonade, the Toronto singer-songwriter’s latest heartfelt project is a rhythmically pulsing anthem that captures the hopeful energy of a young man turning over every rock in his search for intimacy. J8ke’s summery acoustic groove was mixed and mastered by producer Marco Silvenses.
Hold Me’s artistic strengths lie in J8ke’s prowess in fusing genres to synthesize a deceptively complex product, both emotionally and sonically. His lyricism centers around sensations of something missing, that something being love. “Hold Me is a more impassioned song than I’ve written in a long time,” says J8ke. “It’s about doubt, indecisiveness, and the loss of love. All with a true glimpse that right around the corner that person is waiting for you.”
J8ke manifests a more positive, pop-oriented outlook on the track that creates a dynamic foil for the song’s heavier content. His ear-grabbing guitar hooks and tropical-leaning percussion add a very light-hearted layer to the propelling acoustic backbone and wordy verses. J8ke maintains a sweeping, reggae-esque vocal delivery throughout that solidifies his creative style.
J8ke (real name Jake Robertson) pulls his talented skills from a genuine adoration for music. After learning some chords from his aunt, he channeled his hyperactive energy into music and discovered his passion. Since then, his natural ability has led him onto the biggest stages around North America, touring both independently and with his former band Cardinal Chase. From opening for The Beach Boys, Carly Rae Jepsen and Sublime with Rome to scoring national radio play and coverage, J8ke is getting attention. His distinctive artistry weaves together the sounds of reggae, laid-back roots, and an observant pop ear to create dynamically engaging recordings and unbelievably energetic live performances.
Check out Hold Me below and follow J8ke on Instagram and TikTok.
