Banggz has the cure for what ails you with his new single and video Placebo Effect — showcasing today on Tinnitist.
The latest track from the Lagos-born, Ottawa-based rapper opens with an electronic sounding hip-hop beat before Banggz comes in with the song’s witty chorus, which describes leaning on a lover to make his pain easier to deal with:
“OK OK the Gemini Gem just began again
OK OK tryna find balance in between the pain
OK OK she hit my line just to show me love again
OK she took things just to open up again
I feel great already.”
Although the song’s chorus makes it seem like the lover is an actual person, the lover could also be interpreted as Banggz’ passion for music. Music artists, especially music artists of color, are often expected to mine their personal pain in order to make it in the music industry. This is emphasized through the song’s video.
As the clip progresses, Banggz performs the song, and his T-shirt gradually becomes soaked in blood. Through the collaborative vision of Banggz and filmmaker Tani Olorunyomi, the video represents a remarkable response to the human condition and the industry’s insatiable thirst for exploiting artists for their commercial value.
In fact, it would be all too easy to pass off this song as generic due to the suggestive lyrics. However, the commercialism of the song’s lyrics and a hint of electric guitar at the song’s end belies a depth that is explored in video.
With a great appreciation for hip-hop, Banggz draws influence from genres and styles from his birthplace, resulting in a diverse and relatable sound. A natural storyteller, Banggz has the ability to paint scenes through his lyrics, conveying emotions and experiences that his listeners can connect with.
Watch the video for Placebo Effect above, sample more from Banggz below, and get more from him on his website, Instagram and TikTok.
