This came out in 2002 – or at least that’s when I got it. Here’s what I said about it back then (with some minor editing):
Odelay meets O Canada in this Beckish solo debut from former Pure frontman Jordy Birch.
The pop-and-lock robo-disco tracks, the funky slacker-rap grooves, the everything-and-the-kitsch-in-sync arrangements and knob-twiddling production, the dusty deadpan intonations and synthesized vocals, the goofball lyrical couplets like “piña coladas and cheese enchiladas” — it’s all here on this overly derivative disc. To be fair, it isn’t all a Beck knockoff — Birch also raids the coffers of several other artists. Rock ’n’ Roll Karma, for instance, is a better T. Rex clone than you’d find at Jurassic Park, Hustlin’ should win a prize for being the millionth blue-eyed clone of Curtis Mayfield’s Pusherman, and single Moola Moola plunders the chorus of the ’70s chestnut Brother Louie by The Stories. Maybe he should have called it jordybirch’s xeroxmachine instead.
