THE EDITED PRESS RELEASE: “Lorde’s third studio album includes 12 tracks and is produced by Jack Antonoff, also her collaborator on her chart-topping 2017 album Melodrama. Of the album Lorde says, “The album is a celebration of the natural world, an attempt at immortalizing the deep, transcendent feelings I have when I’m outdoors. In times of heartache, grief, deep love, or confusion, I look to the natural world for answers. I’ve learned to breathe out, and tune in. This is what came through.”
To honor the natural world the artist is presenting the album in a first-of-its kind, discless format. An eco-conscious Music Box will be available for purchase as an alternative to a CD. This innovative offering will contain extra visual content, handwritten notes, exclusive photos, and a download card. The card will give purchasers a high-quality download of the music, two exclusive bonus tracks, and access to some special surprises along the way.
Lorde says, “I decided early on in the process of making this album that I also wanted to create an environmentally kind, forward-thinking alternative to the CD. I wanted this Music Box product to be similar in size, shape and price to a CD, to live alongside it in a retail environment, but be something which stands apart and that’s committed to the evolving nature of a modern album.”
