Sonic Reducers | Macca & Beck’s Deepfake Face-Off

That awesome Find My Way deepfake video? We have something to say about that.


Technology is not always our friend. But today, in the hands of Paul McCartney and Beck, it’s a downright hoot.

The duo just released a jaw-dropping new video for Find My Way, their cut from the recent McCartney III Imagined tribute album. If you haven’t seen the clip, check it out below. Featuring a superbly de-aged McCartney dancing his way down multiple psychedelic corridors, it’s a must-see marvel of digital magic and creativity. And the whole affair is more than interesting enough for the real Eric Alper and I to discuss for five minutes in today’s Sonic Reducers segment. Join us as we gush over the groundbreaking clip, wonder how long it will be before we start to see entire deepfake concerts, and ponder what Keith Richards could do with this technology. Sonic Reducers. One topic. Two music nerds. Five minutes. Everything you need to know.