Paytra Enters Her Villain Era

The emerging pop singer reminds you it's OK to take control of your own life.

Paytra urges good girls to go bad in her empowering new single Villain Era — showcasing today on Tinnitist.

In a world where it’s all too easy to be consumed by the needs of others, Paytra reminds us in her new single Villain Era that it’s OK to take control of our own lives and unapologetically prioritize our well-being, even if that means being the villain in someone else’s narrative.

Amid the trending online buzz surrounding the phrase “villain era,” the emerging pop-rock singer-songwriter offers a refreshing perspective that redefines the term’s significance to society today. She inspires listeners in her latest track by explaining that Villain Era isn’t about embracing a life of malevolence; it’s about reclaiming your agency and self-worth. With lines such as “stop with the people pleasing, the cooking and cleaning, no self-esteeming,” Paytra challenges the perception that prioritizing oneself is inherently selfish, asserting that this transformation is a declaration of self-respect and self-preservation. “Your ‘villain era’ doesn’t actually make you a villain,” she explains. “But anyone who is used to taking advantage of you will see it that way. That’s why this song is so fun to me.”

Photo by Eddin Media.

While immersing yourself in the song’s message, Paytra enhances the experience with her infectious energy, which shines through her electrifying instrumentals and chilling vocals. Its distinctive upbeat sound and evocative lyrics challenge societal expectations and motivates listeners to embrace their inner strength. Villain Era serves as an anthem for anyone who has ever felt taken advantage of or overlooked for their selflessness.

Raised in a small Michigan town, Paytra embarked on her musical journey at 16 when she relocated to New York City. Despite grappling with the challenges of the fiercely competitive music industry, she persevered, refining her talents and ultimately emerging as a formidable presence. Her music effortlessly blends contemporary rhythms with elements of R&B, alternative, funk, and soul, all while addressing themes of self-reliance and self-confidence.

But Paytra‘s mission transcends the realm of catchy hooks and dance-worthy beats. She ardently advocates for women’s empowerment and actively supports female entrepreneurs through her association with a New York venture capital syndicate. Her music and business endeavors have shattered barriers, paving the path for women to claim their rightful positions in traditionally male-dominated sectors. Paytra is set to expand her influence even further with the release of her upcoming album Tiny But Mighty, solidifying her role as a fearless pop sensation and an emblem of feminism.

Check out Villain Era above, hear more from Paytra below, and keep up with her on her website, Twitter, Facebook, Instagram and TikTok.