Kevin Ross commands your attention with his seductively soulful new single and video Look My Way — showcasing today on Tinnitist.
Influenced by the timeless sound of The Jackson 5, Look My Way blends the singer-songwriter’s undeniable contemporary charm with no shortage of classic flair — and a dash of low-key swagger — to fashion a smooth, supple track about being infatuated with an unattainable love interest and pursuing someone who always seems out of reach. Playful, cheeky and innocent, Ross confidently taps into the core emotions that define “the chase” associated with young love.
As the accompanying video follows Ross through his neighbourhood, he continually encounters the object of his affection, but remains unable to catch her before she disappears. The gamechanging moment occurs when the two finally meet in an elevator, and they simultaneously ask: “Would you like to grab coffee sometime?” This serendipitous meet-cute is followed by one last triumphant chorus, bursting with elegant rhythms and bold vocals.
An accomplished singer/songwriter, producer, and creator of his artist owned label Art Society Music Group, Ross has risen to the forefront of R&B culture. He has over 100 million streams and counting, multiple No.1 Billboard entries and countless sold-out shows. From working with esteemed artists such as Toni Braxton, Trey Songz, Tank, Ne-Yo, and T.I. to being nominated for Soul Train Music Awards, NAACP Image Awards and iHeart Radio Music Awards, Ross continues to forge ahead with his signature style of elevated R&B, rich with eloquent songcraft and magnetic sonic architecture.
His previous single Sweet Release saw an impressive streak in the Top 10 of Billboard’s Adult R&B Airplay Chart. It also broke the record for longest run as the top-requested song on Sirius XM’s Heart & Soul. The single is a part of his most recent album Drive 2, which bowed at No. 1 on the iTunes Top R&B/Soul Albums Chart.
Look My Way is a preview of his upcoming Midnight Microdose project. When the audio track debuted at the end of January, Ross became the first independent artist to have two singles on the Adult R&B Airplay Chart at once. Look My Way debuted as the third-most added song behind Tank and SZA, with 25 new stations adding in the first week. His new single Show & Prove is sure to follow, with up-tempo, captivating vocals over decadent beats.
Watch the video for Look My Way above, hear more from Kevin Ross below, and look his way on his website, Instagram, Twitter, Facebook and TikTok.
