The High Loves celebrate the simple beauty of a trusting relationship in their new single and video Sure Of It — showcasing today on Tinnitist.
“Trust is a lot of things,” the Toronto popsters explain in a press release. “It’s earned in drops and lost in buckets, hard to come by but easy to break; a doorway to sorrow in the wrong hands, and the only real key to the fullness of human experience when reciprocated. Sure Of It is a reflection on that feeling, the one you get when you are brave enough to trust someone and reap the reward of genuine connection. It speaks to the almost religious experience of having faith in another person, and the relief of finding a home in their ideas and safety in their arms.”
The song begins with a shimmering tone over the sound of raindrops, and then two guitar countermelodies fuse to create a gentle, rolling, lo-fi super melody that evokes roller skating on the beach at the golden hour. Add an easy but energetic beat, and you’re in an afternoon where the sun’s putting a halo in your hair and shadows are long and graceful on the boardwalk. The video for Sure Of It reflects this laid-back, sunny vibe, and makes use of slightly grainy ’70s-style film to capture the band playing their instruments on the beach.
The simplicity of the song was, ironically, hard-won. When the band sat down to write it, they kept making it more and more complex, and then ultimately decided to strip it back down. “We kept trying to add more to the song, but it was always better without,” keyboardist Jeremy Urgo shares. “Simple is almost always more effective.”
Formed in 2018, the group is composed of lead singer and guitarist Noah Monckton, lead guitarist Marko Stojanovic, keyboardist Jeremy Ugro, bassist Jake St. Jean and drummer Jaden Spanier. Culling inspiration from ‘80s pop and early 2000s alt-rock, the band’s ethos is one of both serious fun and addictive music tugging on your consciousness, demanding to be played again.
The band played their first show and released their first single and Serotonin EP in 2018. They toured Ontario the following summer and had a big win in 2019 in the rock category of The John Lennon Songwriting Contest. January 2020 saw them performing at Grammy Week in L.A., right before the pandemic. Lockdown was a fruitful time for the band, who released their Too Much Of A Good Thing EP last fall.
Watch Sure Of It above, hear more from The High Loves below, and find them at their website, Twitter, Facebook, Instagram and TikTok.
