Sonic Reducers | Eric’s In Billboard!

Join us as we discuss the fantastic new article about Eric & his popular Twitter feed.


Today is a big day for the Sonic Reducers — co-founding member and world’s greatest publicist Eric Alper is the subject of a massive new article in Billboard (read it HERE) about his immensely and deservedly popular Twitter feed.

Having been friends with Eric for a couple of decades now, I can say with absolute certainty that it couldn’t happen to a nicer guy. And since it’s definitely the biggest news of the day — at least around here — we decided that it was certainly worth chatting about for five minutes in today’s segment. Join us as we talk about the article, the joy of getting to do what you love for a living, and the special quality Eric shares with Jason Voorhees. Sonic Reducers: One topic. Two music geeks. Five minutes. Everything you need to know.