THE EDITED PRESS RELEASE: “Joshua Sade James refuses to give up on love in his yearning quarantine anthem I’ll Wait For You — showcasing today on Tinnitist.
“I originally wrote this song about four months into quarantine,” James recalls. “It took me less than two hours; all of those feelings were incredibly raw at the time, so I wasn’t surprised at how quickly it flowed. I’m in a long-distance relationship and once the borders closed, it became virtually impossible for us to meet — the only way was with the power of FaceTime. In a way, I’ll Wait For You was written almost as a swan song to my relationship since we didn’t — and still don’t — know when we will be able to see each other again.
“I hope people can find solace in this song, and know they are not alone during this pandemic. I want them to know that many of us are separated from our loved ones, and are doing all we can to stay safe and sane. To anyone listening, I want you to know you are not alone: You are worthy, you are loved, and you are perfectly you. Just because the distance, the closed borders — or whatever else kind of obstacle leaves you separated — just know that love and hope are the strongest things we can hold onto right now. Don’t give up, don’t give in — just give love.”
It’s a generous and genuine sentiment from the multi-talented artist as he himself paces through this next lap of the pandemic by pouring focus even further into his craft; with streams reaching two million across all platforms, he released his previous singles and videos All Fall Down and Closer, as well as a six-track EP Mirrors And Smoke. He’s also applying the finishing touches to another forthcoming EP JSJ, (Joshua Sade James).
I’ll Wait For You was penned with his grandfather’s acoustic guitar on hand, but ultimately James knew the background vocals and overall vibe needed to level up their impact, one way or another. “I just knew I wanted a grand experience to match the feelings I put into the song,” he shares. “Once I started revisiting it, I knew I wanted a choir background which … checked out. If you ask any of my producers, I am one who is prone to wanting grand embellishments on my tracks! Since we were under lockdown, however, I had to improvise. My producer, Mike Tompa, turned my voice into an army of 30!! I cried the first time I heard the song in its full form, and had an ‘a-ha’ moment: when I perform this song live, it’s gonna be epic.
The concept for the music video wasn’t some sort of elaborate meaning or trying to get some sort of point across — other than ‘Wear your damn mask!’ ” he laughs. “I asked my friend Jake Chapman at One2One Photography if he would do the honours of capturing the essence of the song and my life. We wanted to capture the two sides of me: the one who is JSJ, who wears extravagant outfits and SLAYYYYYS, and the Joshua who loves being lazy and hanging out in his velour tracksuit. We also wanted to capture the essence of the song: being in love, and separated by factors outside of your control. So, naturally, I chose to wear a fancy outfit and sing while lost in the wintry woods, while also in my sweats in a studio on FaceTime. It represents the before and after, the behind the scenes vs the final product, and the stage performance vs the crushing reality. Overall, I wanted this tune and video to represent the professional, heartfelt performer and the goofy, lovestruck swooner that I am.”