Kele Fleming takes stock of our world and herself in her pointed new single and video The Latest Meme — showcasing today on Tinnitist.
Existential lyrics like “10 years on / So much is gone / Am I more weathered?” and “Age of distraction / What’s the attraction?” make it clear that Fleming wrote this deceptively upbeat tune about the struggles of staying afloat in the digital age. It’s the latest single from the folksinger’s fourth album The Song I’ll Write for My Whole Life, a 10-track record that marked her official comeback after nearly four years away.
Though she grew up in small-town Ontario before spending many years in Nova Scotia and Vancouver Island, Fleming made the decision to become a Vancouverite in the 1990s to pursue her academic career and the diverse avenues of music. While there, her professional career kicked off when she fronted as the singer for a haunting indie band by the name of Hazel Motes. Her music has always been packed to the brim with complex sonic elements, tender lyricism and the utmost passion; in her work, she explores deeply personal themes which are always executed flawlessly.
Since the pandemic hit, Fleming has released a variety of singles from the album as singles, including Compassion Machine, Coda and Sea in Me. On top of The Song I’ll Write for My Whole Life, Fleming has three other studio albums: 2004’s Song From the Tin Forest, 2010’s World in Reverse, and 2016’s No Static.