Caardia highlight the dangers of cell phone and social media dependency in their newest single and video The Deep End — showcasing today on Tinnitist.
The second single and title track from the Toronto alt-pop singer-songwriters’ critically acclaimed debut EP, The Deep End finds sisters Celia and Annie Siriopoulos shining a light on the dangers of living life through a screen.
“The Deep End is about the dependency people have on cell phones in society today,” says Celia. “And the false reality they create for themselves,” Annie adds.
In the song — penned with producer Ryan Guay and Erik Van Wissen — the sisters stress the perils of wrongly represented realities and false intimacies of online relationships, no matter the context. Pulling no punches on the severity of the situation, the song plays out real relationships fragmenting and the virtual handcuffs that come with cell phones.
“Not only do people depend on social media, but they fall so far into this false reality that they are unable to escape,” Annie continues. “The video is a visual experience symbolizing how lost and vulnerable people become.”
“Mental illness can commonly be a result of this,” Celia considers. “People find themselves in the deep end, following individuals everywhere, leading no escape back to the surface … Back to reality.”
Their latest release Walking Away — co-written, recorded and produced by multi-platinum Juno-winner Chris Perry — displayed the duo’s ability and interest in leveraging their songwriting skills to tackle social flash points. It’s very much part of the sisters’ cause du coeur; in the few spare moments not spent on their own music, they are co-founders and co-organizers of Youth Jam TO, an annual music festival in Toronto hosting 2,500+ attendees. The have also been in-demand public speakers with Kill It With Kindness, an anti-bullying initiative. In addition, they were recently featured in a book highlighting social activists, called Awaken Your Inner Hero.
Watch The Deep End above, listen to the EP below, and keep up with Caardia via their website, Facebook and Instagram.
