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Albums Of The Week: Girl In Red | I’m Doing It Again Baby!

THE EDITED PRESS RELEASE:I’m Doing It Again Baby! is the eagerly anticipated sophomore album from Oslo singer-songwriter Girl in Red. This 10-song album chronicles the artist’s last two years with honesty and wit, and a willingness to play around with her music. With I’m Doing It Again Baby!, Girl In Red is building her music into something “more ambitious, and more exciting, and more idea-driven.” Exploring themes like confidence, criticism, self-esteem, and vulnerability, Girl In Red produced the album with frequent collaborator Matias Tellez.

In the first single Too Much, she embraces vulnerability and bravely examines an emotionally unavailable love interest, noting that “You just love to kill the light in my eyes, to make me low when I’m high” and defiantly begs of her, “Please, don’t say I’m too much, that I’m over the top. You don’t understand me.” Hardly a downbeat heartache anthem, Too Much is laced with Girl In Red’s lyrical wit, accompanied by upbeat guitars and big pop moments.

Regarding Too Much, Girl In Red shares: “I’ve always been told I’m too much. Throughout my whole childhood and in my adult years. Getting shut down when I’m at my happiest or most excited made me feel self-conscious, alienated, and weird. It wasn’t until I encountered the same feeling in my relationships, that I realized how much it actually hurt me to never feel fully accepted for who I am. As well I think culturally people tend to be too cool to have fun or to show true excitement and emotions, and I’m so tired of that facade.”

In addition to the track, Girl In Red released the video for Too Much. Directed by Fiona Jane Burgess and produced by Smuggler, the video finds a frustrated girl in red reasoning with a cruel partner in vain. With a touch of camp, the conflict plays out in a stage setting complete with a less than empathetic audience, suit clad dancers, a blowup heart, coffin, body fluids and vintage Mickey Mouse — aka a visual world only Girl In Red could create.

Girl In Red, who spent much of 2023 opening for Taylor Swift on her Eras Tour as well as her own global festival run, can also be found in the forthcoming compilation Everyone’s Getting Involved: A Tribute to Talking Heads’ Stop Making Sense, which comes in celebration of the recent re-release of Jonathan Demme’s iconic concert film of the same name and the 40th anniversary of its accompanying soundtrack album.”