Sam Casey rocks out with Alex Exists in the playful video for his energized remix of her single New Company — showcasing today on Tinnitist.
Directed by Agata Waclawska, the colourful clip captures singer-songwriter Casey and guitarist / remixer Exists kicking up their heels and cavorting in a variety of settings — reflecting the boundless energy and prolusion his remix injects into the smooth, soulful ballad off Sam’s current EP New Company.
Lyrically, the cut pulls no punches in its realistic description of the heartbreak of realizing you’ve just been wasting your time — even though you’re tempted to drunk-dial them one more time. No surprise: It’s based on her actual life. “New Company was written in my university dorm room,” she says. “I was involved with someone at the time, and we mainly saw each other after 1:00 in the morning. I was hoping for something more and, after a few months, I realized that he was never going to give me what I needed in a relationship.”
One of her diary entries became the inspiration for the lyrics, and an interesting beat she had found on the Internet served as the catalyst. “I voice-recorded myself singing the page from my diary over the beat and showed my best girlfriends that night,” Casey recalls. “That diary entry became the chorus of New Company and prompted me to pull from my journals for almost every song I’ve written since then.”
In all, going through the process of turning her feelings into both a song and video allowed her to move on from the crappy situationship — as well as the low self-esteem the one-sided fling had engendered. “Since I wrote New Company, I’ve been in three somewhat healthy relationships,” she reveals. “I can confidently say that, as soon as I started really loving myself and looking in the mirror like, ‘Oh girl, you are so funky and fresh today’ or ‘Damn, Sam, your personality is super unique and that’s a GOOD thing,’ I was truly able to demand what I deserved and not be afraid to lose someone if they couldn’t give that to me.”