Rocky Michaels issues a heartfelt call to action on behalf of the Earth in his new single and video Our Time Is Now — showcasing today on Tinnitist.
Taken from the California singer-songwriter’s forthcoming album The Great American Dream, Our Time is Now is an environmentally conscious track befitting his long-standing archive of observant, engaging and relatable songwriting.
Nominated and a finalist for a 2019 World Songwriting Award, Rocky Michaels is no stranger to the music scene; first starting with the piano at age five, he took his music public in the San Francisco Bay Area with his college-era rock band of friends. “We received radio play, but our style of music was labeled a bit ‘too derivative’ by some record execs,” he recalls. “This turned out to be a pivotal experience, though … It eventually helped inspire me to cultivate my own true sound and expression. Now I tap into life experiences to offer honest lyrics in storytelling.”
Nowhere is this more definitive than the enveloping, softly urgent anthem Our Time Is Now. “We have one Earth,” he says. “We all share it. This song is a call to action for each of us to effect positive change, no matter how small we feel it may be. While I realize one song is probably not going to change the world, my hope is the message may help move the conversation along and serve as another opportunity to keep it in the forefront of minds.”
As for his one-man-band video: “It was all shot in our living room,” he says. “I have to give credit to my teenage son Jacob, who helped shoot my performances on three separate takes and then cropped and combined them together for one master video. It was filmed during the COVID-19 quarantine, and additional prior videos and footage were then also added into the mix.”
His son wasn’t the only outsider in the mix; Michaels tapped Nashville-based producer Dan Ford to help helm the release. “I felt extremely fortunate to work with Dan,” he says. “While I had my own vision for the song, he tactfully balanced my wishes with his own professional guidance.”