It Could Be Franky realizes she could do Better in her intriguing and idiosyncratic new single — premiering exclusively on Tinnitist.
A seductive, slow-burning head-nodder that blends a stylishly understated groove with pulsing bass tones, bell-like keyboards, subliminal sonics and the Newfoundland electro-pop maverick’s intertwined, delightfully eccentric vocals, Better is more than a tantalizing preview of her expansive upcoming third album Edena — it’s the sound of a woman expanding her own personal and emotional horizons.
“Better is a song about that moment in a relationship when you realize you can’t be all things to each other,” explains Franky mastermind Danielle Hamel. “You can lean on each other but you come to realize it is healthier to have a network of friends that you can turn to so you can access all of your interests, your personality, and overall well-being.”
It Could Be Franky’s distinctive brand of electro-pop is influenced by avant-garde minimalism and has been described by fans as manic synth-pop. Her first two albums — 2016’s Your Friends Don’t Buy It At All and 2019’s We All Know How This Will End — each earned her an ECMA nomination for Electronic Artist of the Year in 2017 and 2020, and she was named MusicNL’s 2019 Pop Artist of the Year. Her third album Edena shows her solidifying a more confident, bombastic, quirky, and sometimes dark, pop aesthetic.