Rachel Cousins proclaims her independence with the courageous new single For Myself — showcasing today on Tinnitist.
An infectiously catchy anthem about self-respect, self-love and self-sufficiency, For Myself is the latest single from the Newfoundland singer-songwriter’s expertly crafted third album Aura, released earlier this year.
“These songs show a soft side, a vulnerable side, a fearlessness, and a side that has grown stronger,” she says. The sonic direction of the album makes that clear with the upbeat joy of its rhythmic arrangement and the positivity of its lyrics. In keeping with that, For Myself finds her encouraging personal growth and independence. “It speaks about looking after yourself and self-care — not needing anyone else to fulfil or complete you,” she confirms.
The process for recording Aura began before the pandemic. “Then things changed, the world changed, and I changed,” she says. The latest album is the result of her artistic resilience in the face of trials and tribulations. “This album contains many hours of work, many tears, many breakdowns, and many victories; I am so happy with every piece of it.”
Born and bred in St. Johns, Cousins has been blazing her own trail with her unique fusion of rock, folk, and electronic melodies since her 2017 debut EP This Fire. She has worked with some of the most renowned writers in the music business, including Nathan Ferraro (Lady Gaga, Jessie Reyez), Alex Tanas (Magic), and Alan Doyle. Cousins has also reached the Top 10 of the national Searchlight Contest in 2021, along with numerous Music NL award nominations — including Pop Artist of the Year in 2020 and 2021.