jsin rejects the darkness to embrace positivity in his new single I Choose Love and its powerful cinematic video — showcasing today on Tinnitist.
Groovy and propulsive from start to finish, I Choose Love is the latest single from the Toronto artist’s eclectic new EP Surrender. The closing cut on the six-song EP, it draws on the pop-rocker’s emotional complexity and compositional strength to construct an anthemic sound embedded with deeply personal ideas.
Reflecting on his own experiences, jsin conveys his unique perspective through his silky-smooth vocal stylings and a multi-rhythmic approach to instrumentation that fills the ears with delight; rich melodies and a catchy hook are the vehicle for his ideas of self-reflection and the journey toward self-forgiveness.
Authenticity and compassion drive the hopeful lyrics to make a genuine connection with the listener and inspire self-love, and jsin’s artistic vision is further realized through the expert visual craftsmanship and dedication toward the music video.
Shot, directed, and edited by German Prieto, the clip is more like a professionally produced short film, utilizing incredible cinematography to depict the darker elements of our tumultuous times.
I Choose Love and Surrender came together under the guidance of jsin’s mentor and longtime collaborator, Adrian Andres. “Every song is me expressing that I have to let myself be, let myself exist, not just let my thought processes or my ego drive my actions,” jsin says.
Raised in a home that did not prioritize music, jsin’s life was changed forever with the rise of MuchMusic and the popularity of general music culture. After releasing his 2009 debut album Born, he began acting in television, landing roles in shows such as The Strain and Designated Survivor.
With a renewed fire for music and the emotional growth that came along with breaking out as an actor, jsin uses his platform as an artist to inspire hope in others. “We all have struggles,” he shares. “We all question things. But we can’t let those things drive what we do.”
Watch I Choose Love above, check out Surrender below, and find jsin at his website, Twitter, Facebook, Instagram and TikTok.
