bluefront deliver an ultimatum in their confrontational single and video High Time — showcasing today on Tinnitist.
Melding the vintage sound of Television, The Modern Lovers and early Talking Heads with the current but equally timeless approach of The War On Drugs, the Chicago outfit celebrate the sound of classic guitar-driven rock — and pen a love letter to their hometown in the accompanying video.
“When thinking about a video for High Time, we wanted to feature our great hometown of Chicago while expressing the sentiments of the underlying story,” singer-guitarist Alan Zreczny explains.
The video follows Zreczny on a winding cat-and-mouse chase as he pursues a gorgeous brunette through the urban landscape. “The director Aleksei Borovikov and I came up with a frantic but determined ‘journey’ through the city in search of whatever the narrator in the song is looking for, whether it be someone or something and then, ultimately, contentment and peace of mind.”
A musician-turned-lawyer-turned-musician, Zreczny “always thought of being a musician and writing songs as the most fulfilling modes of self-expression.” But it would be several years (and one bad breakup) before he finally embraced his calling. From penning poetry that would eventually wind itself into guitar licks and melodies, Zreczny test-drove his songwriting skills at coffee houses and open mics. Soon he formed bluefront with long-time collaborator Jason Steele on guitar, drummer Nick Kabat and bassist Mark Burns.
“I know everyone says this, but it’s true — I really love the band. My favorite part of the whole thing is bringing in a new song and watching what happens, how it changes and how it feels all based on what Jason, Nick and Mark do,” Zreczny says.
The band released Aftershocks in 2019. Recorded at Electrical Audio and mixed at GardenView Sound Studio by Scott Steinman, and mastered by Matthew Barnhart at Chicago Mastering Services, the album is one for the headphones. It’s high time you checked it out.