THE EDITED PRESS RELEASE: “Flux marks yet another artistic leap for the ever-evolving musical polyglot Poppy, featuring a streamlined songwriting approach that puts her indelible earworm melodies at the foreground of a kaleidoscopic mosaic of overdriven guitars.
Flux was produced by Justin Meldal-Johnsen (M83, Air, St. Vincent), who had Poppy and her band record live to tape, resulting in an organic feel that lends a decidedly personal touch to the new set of material.
2021 has already proved to be a monolithic year for Poppy, kicking off with a stunning Grammy performance in March (on the heels of her nomination for Best Metal Performance, making her the first solo female artist ever nominated in the category), her global livestream event The Last Disagreement in April, the May release of her cover of Jack Off Jill’s Fear of Dying, the June release of previous album single Her (which arrived paired with an instantly iconic video by stop-motion animator/director Chris Ullens), and the surprise drop of a five-song EP.”
