THE EDITED PRESS RELEASE: “It is easy to forget that just over three months ago Black Country, New Road had only released two singles. Those early breakthrough tracks Athens, France and Sunglasses, saw the band make an impressive impact on fans and critics alike.
In the here and now, the band’s debut record arrives heralded as nothing short of groundbreaking. Recorded with Andy Savours (My Bloody Valentine) during the early part of 2020 and then finished at the end of the UK’s second nationwide lockdown, the album is the perfect capturing of a new band and all the energy, ferocity and explosive charge that comes with that whilst also demonstrating a group who have no interest in repetition, one-note approaches or letting creative stagnation set in. For The First Time is a sonic time capsule that somehow manages to bottle the past, the present and the future, featuring six new songs including recent singles Track X and Science Fair — as well as reinterpretations of Sunglasses and Athens, France.
Speaking about the release, the band say: “The group feel a collective sense of relief, one of reflection too — we think this record gives an honest representation of the way we sound when we come together and play music. All of the good moments and some of the less good moments too. It’s a good start, we look forward to the music being available to people and in equal parts look forward to moving on from this music. Before the release of this record we are already hard at work preparing new music.”