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Mauve | Brand New: Exclusive Video Premiere

The Toronto electro-popstress offers a motivational mantra with her latest clip.

Mauve ushers in a Brand New era with her latest video — premiering exclusively on Tinnitist.

A highlight of the award-winning avant-garde electro-popstress’s four-track disc Palette, Brand New stands as a motivational mantra of sorts, aiming to inspire listeners to take charge and move on in their lives.

“I had this urge to clear away all the dust that keeps building up,” the Toronto singer-songwriter says. “I wanted a new perspective and attitude that better represented me. I’m the type of person who looks to see the brighter side of a situation, but sometimes that’s difficult if you keep holding on to something that really isn’t serving you anymore. I think we can all share a tendency to get stuck in disappointment and accept bad situations as reality, but there is always this opportunity to reinvent yourself and take that leap forward.

“The song has some somber elements to it, but they’re contrasted by uplifting parts because that’s what the song is truly celebrating. It’s about that motivation that drives you to break through and let go of the old. It’s not just about showing other people how better off you are by leaving something behind, but also about showing that to yourself as well.”

A rich voice in a small frame, Mauve grew up inspired by theatrical performances before turning to her piano; from the age of 14, she has worn her heart on her sleeve as she has learned to play and write her own songs.

“I have always been a lover of all forms of art, because to me there is no limit for what can move and inspire somebody,” she says. “Of course, the musical form of art is what stuck with me the most, but visual arts is another form that can express emotions through colour and shape. I see sound as having the ability to express feelings and connect people through the different colours of tone as well. When creating a song, it is like you are an artist with a paintbrush, combining different colours together and layering them to set a scene for someone else to imagine. It’s like you are painting, but with sounds.”

And with Palette, she has completed her first self-portrait. “I feel like this new collection of songs is an embodiment of different emotions and experiences, like the different colours you experience in life. I hope to create an expression of music that people can visualize, and evoke different feelings from, just as a painting would. I am not one to create a song that is dull or meaningless to me, so that is why I want all of my work to feature splashes and pops of colours that spark life and creativity to those who are listening.”

Check out Brand New above, listen to Palette below, and keep up with Mauve via her website, Twitter, Facebook and Instagram.