Devora seductively swaggers through a western hellscape in her devilishly dark and dangerous new EP God Is Dead — showcasing today on Tinnitist.
A gothic, noirish collection of stories Inspired by true events that paint a grim picture of a modern-day Wild West, the Arizona pop-rock singer-songwriter’s four-track releases is a haunting examination of the dark side of the American Dream. Gone are the days of the white-picket fences and beauty pageant queens; they’ve made way for cultural anarchy and a generation of outlaws — just like Devora.
“The concept for this EP is all about the fusion and juxtaposition of modern American cowboy culture and the Wild West — Gen Z meets the new frontier,” she explains. “This isn’t your grandparents’ stories about the Wild West; this is a new generation’s modern take on what the Wild West is NOW: Trailer parks, neon-drenched Vegas strip, adult video stores, pawn shops, bail bonds— all modern Americana imagery with dark undertones that set the scene for the visual inspiration behind this EP. American flag imagery is used in an ironic tongue-in-cheek sort of way to portray a “godless” generation … My generation. The bones of this EP emphasize the true grit of American outlaw spirit.”
Fashioned from minimalist beatbox grooves, low-slung basslines, ominous synthesizers and guitars that sizzle, howl, grind and groan, Devora’s signature style — which has been dubbed Outlaw Pop — creates a pitch-black canvas for her to paint visual images straight from a fever dream from the overheated minds of David Lynch, Quentin Tarantino and Robert Rodriguez. Tales of eerie backroad encounters, Route 66, Silver City sunsets and midnight bandits are intricately enmeshed with strong visceral imagery and cinematic scenes straight out of the underbelly of the American southwest. Owning the road as her home, Devora’s fierce femme fatale spirit trail-blazes the way for a new frontier in contemporary culture.
She comes by it all honestly. Raised in the desert, Devora draws inspiration from her roots, growing up around desert creatures in a western town, experiencing the sinister and lawless side of desert and the characters she’s met along the way. “When I first moved to L.A., I used to drive back and forth daily from studios in the valley to where I lived in Hollywood,” she recalls. “I remember every time I’d come down the 101 through the hills onto the other side of Hollywood I’d always see this seemingly random gleaming crucifix perched way up on the hill. I’d ask myself, ‘How can something like this overlook such a godless city?’ It just never really made sense to me. I had to process it in my own way, so naturally I wrote about it. The result was a strikingly relevant and culturally poignant body of art.
“This EP is all about peeling back the layers of what is seemingly ‘perfect’ and ‘polished’ symbolically within my generation and American culture, and revealing the dark and twisted complexities that lie beneath in a chaotic and neon-soaked hellscape. Nothing is really ever as it seems, and this EP is an expression of that in musical form. I wanted to apply the thematic imagery surrounding the classic American Dream of the past, while turning it on its head, and then sticking a pentagram in it. Especially since it’s 2023 and the world is just an insane place right now. We are living in the Wild West as we know it. Growing up through these times or some days just getting out of bed feels like a war of its own. It’s all madness.”
Devora’s debut EP Outlaw celebrated life in the fast lane, offering an inner glimpse into a world of exile and rebellion, love and lawlessness. It was her first instalment of a fierce collective of stories and art that illustrate a perfect portrait of her dark existnce. The EP saw support at radio, peaking top five on the SubModern Commercial Specialty Charts, and earning enthusiastic press. She has garnered more than 3 million audio streams to date.
Devora has been honing her live chops with solo dates in the Southern California area, and opened a sold-out series of dates with The Warning in the spring of 2022, playing in Minneapolis, Chicago, San Diego, and elsewhere.
Listen to God Is Dead below, watch some of Devora’s videos above, and try to keep up with her at her website, Instagram, Facebook and TikTok. The madness is just beginning.
