Sonic Reducers | Been A Long Time Since I Tok ’n’ Rolled

Led Zeppelin have joined TikTok — and we have something to say about that.

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What a difference a month makes.

Back in the good old days of September, Robert Plant — you might remember him from such bands as Led Zeppelin and … um, Strange Sensation? — opined that legacy bands who don’t know when to to pull the plug and cling to relevance begin to look “sadly decrepit.” Today, Zeppelin joined TikTok. Yes, TikTok — the place where children go to show off dance moves and where no actual Led Zeppelin fan has ever been encountered. Now, you can look at this two ways: 1 | As a sad, ridiculous move that is no less embarrassing than your mom getting a neck tattoo (and a TikTok account), or 2 | A savvy marketing ploy by a forward-thinking band moving with the times to court a new generation of listeners? Eric Alper and I debate the topic in today’s instalment of Sonic Reducers. Listen in as we discuss Zep’s first-day TikTok tally, wonder whether other oldster bands will follow their lead, and debate whether this means that TikTok is now officially uncool. Sonic Reducers. One topic. Two music nerds. Five minutes. Everything you need to know.