THE EDITED PRESS RELEASE: “Formed in Toronto in the late ’60s, It’s All Meat (the name was taken from a dog food commercial!) soon caught the attention of influential character Jack London (frontman of pre-Steppenwolf band Jack London & The Sparrows), who managed the band and secured them a deal with Columbia Records.
After recording their first 45, the proto-punk MC5 / Stones hybrid Feel It, the band started working on their first album, with the team of Jed MacKay and Rick McKim as main songwriters. It’s All Meat was released in 1970 and offered a powerful mix of garage rock, psychedelia and early hard rock, drawing influences from bands like The Rolling Stones, Country Joe & The Fish, The Doors and Velvet Underground. Tracks like Roll My Own and the lysergic Crying Into The Deep Lake are now considered classics of the genre.
Sadly, the band would split soon after the LP was released. This is an official reissue.”