Masha And The Fam put you on Notice with their urgent new single — showcasing today on Tinnitist.
The indie sextet break the barriers of conventionality with this full-bodied opus, which comes complete with horns, raging guitars, and pounding piano. “There’s a lot of anger and frustration in this song, but there’s also a touch of hope,” Masha And The Fam’s Masha Alexis shares. “To me, this is the trumpet, it gives us that bit of hope through the loss and despair and helps us know that change is possible.
“In 2018, the last male white rhino died in the wild. I was devastated,” she continues. “I was reading the story and I saw a meme that I will never forget. The tracker was kneeling next to the dead rhino looking heartbroken and the caption was ‘We survived thousands of years and can’t survive mankind.’ I knew I had to tell this story, but I honestly didn’t know how.”
The lead single from their upcoming release After Dark, the rich and extraordinary Notice is hailed by Alexis as a “collaborative” piece brought to life by the Fam. While White Rhino was the initial working title for Notice, the song would go on to incorporate a global scale of cataclysmic events happening in real time across the globe.
“This isn’t about any one particular issue but (instead asks) When will you notice?” says Alexis. “When will you stop looking for someone else to fix it and get out there and take action?”
Alexis (lead vocals, keys), Paul Watts (guitar), Servio Maldonado (bass), Kyle Dombroski (drums), Max Maynard (trumpet) and William James Carter III (saxophone) comprise Masha And The Fam, a collective of extraordinary musicians who sidestep genre boundaries to produce enticing and exciting soundscapes.
The L.A. band were woven together by Alexis, a musician who grew up a performer in Baltimore. The break of live music during the pandemic allowed them to fashion a dazzling new sound — a rousing hybrid of alt-rock and orchestral that invites the listener to join. The Fam earned their moniker after Alexis dubbed their rehearsals “family meetings.” “These people and their energy created something so great, we decided to stay together,” Alexis says.