Josh Ritchie is looking for Love At The End Of The World with his new single and powerful live video — showcasing today on Tinnitist.
“There is a lot at stake in this song,” the Ontario singer-songwriter and guitar slinger says of the cut, a power ballad about feeling exhausted by the harshness of the modern world. “We wanted to present it in a way that expressed those stakes and the rawness of the emotion. I’m really excited to have a live version of this song out in the world.
“It really is a simple song but there’s so much room to let it take you to new places,” he muses. “The magic of it really is in the live performance of it. The band and I, we just get lost in the build and the drama of it. The best thing about a live version of any song really is when you jam out on it — extend it out a little longer with pure improvisation. That’s when a song becomes a moment, a completely unique and independent passage of history and if you’re lucky enough to witness it, it’ll stay with you forever. That’s what we tried to do with this video — capture one of those moments.”
An old soul with talent beyond his years, Ritchie has a introspective, soul-searching approach to songwriting that is beautifully and vibrantly balanced by his blazing fretwork, evident in this emotionally potent performance — and throughout the album that shares a title with the track.
The live performance for the song — filmed at Old Bank Studios — is an experience he was glad to have been a part of. “I was so lucky to be able to work with the amazing team at CTRE Productions. They are not only great at what they do but they’ve become dear friends to me and the band. When you really get along with the people you work with, the project is always a success, and I’m so grateful to have been able to collaborate.
“It was an interesting process making this video,” he continues. “We really wanted to capture a live experience, so there was literally no scripting or planning ahead of a take. We’d play the song live off the floor and the film team would shoot and make the edits in real time as we played.”