Jeremy Macklin raises a glass to gratitude with his latest single and video Half Full Cup — showcasing today on Tinnitist.
To create the positive party-vibe anthem from his recent EP We Bring The Fire, Macklin and co-writers Jesse Slack, Adam Newcomb, Daryl Scott and Rob Morden honed in on the desire to provide an antidote to the pandemic blues. “We wrote Half Full Cup during these difficult times to help us all stay positive,” the Cobourg, Ont., singer-songwriter shares. “The sentiment was: Don’t give up, and don’t forget to enjoy yourself with a drink or two.”
Half Full Cup also turns a spotlight on the negative and unhealthy aspects of the selfie generation. “I wanted to write a song that referenced social media, and how many of us compare ourselves and our own lives to those we see on our tiny, handheld screen,” Macklin reveals. “We shouldn’t allow all of the ‘filters’ to influence our lives in a negative fashion. Behind all those filters is just another normal human being with faults and problems — just like you. Real life doesn’t come with any filters.”
It’s a truism that consistently informs Macklin’s artistry, and he’s applied it since discovering his love for songwriting at the young age of 13. “It’s been one hell of a ride since I stepped into the ring in the country music circles,” he reflects. ”I am very grateful to all of my fans, and the industry support I have received, as well.”
Produced and directed by Aj Astle and Jonny Diano of Roadhouse Productions, the video for Half Full Cup visually underscores the ‘grass is greener’ philosophy of those who aren’t content with what they have. “We had a blast and tons of laughs shooting the video for Half Full Cup,” Macklin recalls. “The whole idea of making a video where you can ‘rent a life’ at a rental store is a powerful reminder that you create your own life. No one has a ‘life’ for you sitting on a shelf somewhere.”