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Albums Of The Week: The Record Company | Play Loud

Evolution is the name of the game for the L.A. blues-rock trio's expansive third LP.

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THE EDITED PRESS RELEASE:Play Loud is The Record Company’s third studio album — but it’s also a disc of many firsts. It’s their first produced by Grammy winner Dave Sardy (Oasis, LCD Soundsystem, Modest Mouse). It’s their first to feature collaborations with outside songwriters. And most importantly, it finds the Grammy-nominated L.A. trio stretching out artistically and exploring their far-flung musical influences, adding elements of pop, soul, funk, Brit-rock and more to their blues-based sound. “On the first two albums, people might have thought we were three guys who sit around a campfire, praying to Muddy Waters and John Lee Hooker, and we’re not,” notes bassist Alex Stiff. “We’re three different guys with different musical tastes. It’s time for all of us to show our individuality, and this record shows us evolving.”

The evolution begins with the shuffling first single How High. “ ‘You’re welcome!’ ” the band say. “Those were the first words our producer said to us with a grin as he pushed play on the first mix of How High. It was crackling with energy, it was exciting as hell, we were floored. How High is big, it’s new, it’s brimming with spirit, shining out with hope, and dropping more hooks than a charter fishing vessel. It rocks, turn it up.”

The video was directed by Nathan Karma Cox and produced by Cory Reeder. “All of us grew up during a time when big-budget music videos influenced the culture, and we vividly remember how much MTV impacted us as kids,” the band recall. “When you have a chorus that proclaims ‘How high!’, we felt we needed a video to match that big energy.”

The Record Company — guitarist and lead vocalist Chris Vos, bassist Alex Stiff and drummer Marc Cazorla — most recently released their EP Side Project, which captured the band reimagining and reconstructing some of their favourite tracks by a wide range of artists including Big Mama Thornton, Cypress Hill, INXS and Willie Dixon.

Play Loud is also the followup to the band’s lauded sophomore album All of This Life, which similar advanced beyond the sound of their Grammy-nominated debut Give It Back to You. That critically acclaimed record produced three Top 10 hits radio, including lead single Off the Ground, which reached No. 1 on Billboard’s Adult Alternative Songs chart.”