THE EDITED PRESS RELESE: “Seeking New Gods is Gruff Rhys’s seventh solo album. It was recorded following a U.S.› tour with his band and mixed in L.A. with superstar producer Mario C (Beastie Boys).
The album concept was originally envisioned to be the biography of Mount Paektu, an East Asian active volcano. However, as Gruff’s writing began to reflect on the inhuman timescale of a peak’s existence and the intimate features that bring it to mythological life, both the songs and the mountain became more and more personal.
“The album is about people and the civilisations, and the spaces people inhabit over periods of time. How people come and go but the geology sticks around and changes more slowly. I think it’s about memory and time,” he suggests. “It’s still a biography of a mountain, but now it’s a Mount Paektu of the mind. You won’t learn much about the real mountain from listening to this record but you will feel something, hopefully.”