Atomic Bronco | Cruel: Exclusive Video Premiere

The one-man band's low-slung indie-rock number is a stylishly sinister gem.

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Atomic Bronco plays it Cruel in his deliciously devious new single and video — premiering exclusively on Tinnitist.

The first single from the U.K. artist’s upcoming Spectrum EP, the low-slung indie-rock nugget is a stylishly understated gem that effortlessly crosses genre lines, fusing grunge, garage-rock, classic pop and even lo-fi alt-rock — all while delivering a razor-sharp melodic hook and serving up pitch-black lyrics with sinister nonchalance.

Cruel goves you an instant hit of darkly sweet satisfaction right from the get-go, kicking off with a catchy acoustic riff and vocals dripping with cunning swagger before erupting into a grungy chorus laced with attitude — and then finishing with a fuzzed-out guitar solo. The cut provides a great introduction to Spectrum (out June 1), which finds Atomic Bronco stretching out, exploring new sounds and genres to craft with a range of songs befitting the EP’s title.

Atomic Bronco is a retro-inspired yet decidedly modern indie/alt rock act. The creation of singer, songwriter, multi-instrumentalist and producer Kyle Nuss, Atomic Bronco features an intriguing mix of indie, alternative, garage rock, lo-fi and classic rock. The one-man band originally hails from the heart of rural America, but now makes music in his East London studio.

Watch the video for Cruel above, hear (and buy) his Nightflowers album on Bandcamp below, and connect with Atomic Bronco at his website, Twitter, Facebook and Instagram.