Apricity rocks you to eternal slumber with her haunted video for the single All My Lies — showcasing today on Tinnitist.
Months after bursting out onto the music scene without so much as a warning, the Scottish-born, Ontario-based singer/songwriter’s debut single and spooky video are still going strong. And no wonder: The infectious All My Lies delivers a sharp blast of pop-laced alt-rock, while the clip is definitely not for the faint of heart.
Apricity — who takes her name from a Latin word meaning “basking in the warmth of the sun” — notes her music is fuelled by the creative inspiration of female trailblazers like Shirley Manson, Alanis Morrissette and Blondie’s Debbie Harry. “I want to sing songs that move me,” she says. “I wouldn’t want to have my name on something I didn’t feel, and this song resonated with me on multiple levels.”
Though elements of her sound are reminiscent of female-fronted bands like Paramore, Evanescence and Lacuna Coil, Apricity brings something fresh to the modern scene, delivering an unmistakable punch with her moody lyricism and emotionally stirring vocals. “I’m the one who needs you / Lost in the end / I’m the one who breaks you / I did it again / I will never be the girl in your head / Can’t take anymore,” she belts in this earworm chorus, presenting a perfect blend of attitude and melody.
All My Lies marks the blossoming of a passion that has followed the recording artist all her life. Even before immigrating to Canada as a youth, Apricity was a lover of the arts. At a young age, she sang at pageant shows, appeared on multiple kids’ TV shows, dabbled in musical theatre, enrolled at the Corona Stage School in London and auditioned for Top Of The Pops. Now, at a pivotal moment in her career, she is nothing but grateful.
“I feel so fortunate with respect to the way things have played out for me,” she says. “This whole experience just seems surreal. It is something I’ve been dreaming of for such a long time.”