Bif Naked comes out swinging in her Valentine’s Day single and video Jim — showcasing today on Tinnitist!
“This is a song about loss, really,” says the platinum-selling rock star, author, songwriter, manager, producer, human and animal rights activist. “It’s the quintessential story of discovering a betrayal, and Jim is that villain. It’s totally about pain, and facing it head-on. It’s about that disillusionment we all feel when someone turns into an imposter.”
Jim reveals Canada’s ‘Princess of Everything’ on her rightful throne, reigning supreme and strong as ever. The track lands ahead of her forthcoming album Champion — her 11th studio release. “I’m still fighting, still swinging as a legacy artist, an O.G. At this stage of the game, I am a champion,” Bif says. “I have never allowed myself to be limited, and the direction of this new album was from experimenting and being fearless. I’m excited by it, and fiercely proud of these tracks.”
Champion couldn’t be a more fitting title for one of the nation’s most recognized and beloved entertainment industry icons — and an artist whose personal story provides endless inspiration. As detailed in her highly intimate, best-selling memoir I Bificus, the multi-disciplinary artist and businesswoman — and notably, a vegan who lives a straight-edge lifestyle — has arm-wrestled breast cancer, heart surgery, and kidney failure. Inspired by her myriad of life experiences and ardent interest in wellness, she launched MonaLisa Healing, a premium, organic all-hemp CBD online boutique catering to the Canada and the U.S., with plans to expand to the U.K., Europe, Australia, and New Zealand.
It’s not as if she’s not busy elsewhere. She writes for various national publications. She’s fresh off a series of talks at Vancouver’s The Wellness Show. She’s set to embark on an intimate Songs & Stories Tour. She’s launching a podcast series titled New Riot Girls. And she’s got two books in the works: One volume of poetry and illustrations, and another designed to help empower patients and their families while navigating cancer treatments and the Canadian health-care system. For the entirety of her prolific, interconnected career, the unforgettable and inspiring Bif has documented her journey in a deeply personal, highly relatable and inclusive way, covering topics that allow her truths to be a source of empowerment for fans.
Watch Jim above and keep up with Bif Naked via her website, Twitter, Facebook and Instagram.