Avant-garde folk artist Emma Frank shares some personal reflections in the new video for her single I Thought.
New York-based singer/songwriter Frank’s music might sound like folk, jazz, even R&B depending on when a listener walks into the song. It’s music that never stays put, full of moving parts, shifting tempos, and winding melodies. Having recently signed to Justin Time/Nettwerk Music Group, Emma shares her new song, I Thought, along with a gorgeously filmed video directed by visual artist Ayo Tsalithaba. I Thought is the first single from Emma’s forthcoming album Come Back, the follow-up to 2018’s Ocean Av.
Emma’s songs are journeys of self-discovery, framed by insightful lyrics and her warm, gossamer voice that songwriter Leif Vollebekk described as “like leather on silk.”
Of this track, she says, “I definitely have a habit of convincing myself that something is really wrong – someone talks to me the wrong way, or I have a crush, and all of a sudden, I’m thinking, ‘well, I guess I’ll have to quit my job, leave my partner, move cities.’ Extreme thinking. My mother to this day reminds me that I have a tendency to polarize things. ‘I Thought’ is a reminder that we can grow and change and still be committed to those we love and the work we do.”
Born and raised outside of Boston, Emma moved to Montreal in 2006 to study literature at McGill University. It’s there that she began performing regularly, releasing two critically acclaimed albums under her own name on the Montreal-based label, The 270 Sessions and performing with art-pop ensembles like She’s Got a Habit and Malcolm Sailor’s Songs for Voice and Brass. After coming to New York in August of 2015 to perform in Franky Rousseau and Dominic Mekky’s chamber opera April, Emma decided to move to Brooklyn. It’s there that she penned the songs on her critically acclaimed 2018 release, Ocean Av.